Salts Healthcare wanted to produce a series of video testimonials to support the launch of their new stoma care product Confidence BE®.
Over the span of three carefully produced shoot days at multiple locations around the UK – we documented six user case studies with short interviews, lifestyle aerial drone and documentary video content that could bring the some thirty five video deliverables to life.
These short films showcase how Confidence BE® enables a much active lifestyle for stoma bag users. Each of the videos related to one of eight of the products unique selling points.
It was very humbling to hear about the psychosocial implications of living with this unfortunate situation, yet very rewarding to showcase how Confidence BE® empowered their users to live super active lives spent – hiking, swimming, playing basket ball, dancing and yoga’ing, which would have otherwise been risky activities.
The real yet lighthearted nature of the short film productions worked well on Salts social media channels as well as within corporate settings with nurses. The video campaign has proven successful in increasing consumer interest and Salts returned to shoot more content with our producers.