We worked with Hearst Media, Burning Reel and Nike to shoot-direct the following video advertorials featuring high-esteemed Olympic Athletes – Adam Gemili, Katarina Johnson-Thompson and Sophie Hahn. This content has since featured on Men’s Health, Women’s Health and Runner’s World online magazines and social media.

The conversations delve into the importance of nutrition, body and mindset for optimum sport recovery. Factors that helps your whole body feel good after exercise – just like the unique cushioning technology in the Nike Joyride trainers being advertised.

Adam Gemili on Nutrition

Sophie Hahn on Body

Katarina Johnson-Thompson on Mindset

We teamed up to shape the creative direction of these video snippets from pre-production planning through to delivery. We helped round the shoot concepts – producing shot-lists, selecting the various locations, crews and audio, visual and lighting equipment setups.

On the day we worked with the clients, crews and athletes to shoot all three athletes in separate studios and in separate locations – all at the same time. With such limited time (like 3 hours!) with the busy sports personalities, the shoot days ran without a hitch.